BRAMPTON, ONTARIO – The Brampton Beast are proud to partner with Bell Let’s Talk in order to promote mental health and well-being and to end the stigma through action.

The goal of the partnership will be to use both of our platforms to help spread the word and create a positive and lasting change in our communities. Now more than ever, every single action counts. Everyone has a role to play in making this a
successful campaign.

Everyone deals with their mental health in different ways. Even the smallest action can make a world of difference during these difficult times. We should all aim to do our best to support mental health and strengthen our communities now and in the
future.

We will be using our reach and influence to create a buzz around the Bell Let’s Talk campaign and galvanize the Peel Region into progressive action.

There are five main charities that we will be working alongside. Cam’s Kids is focused on providing support to young people struggling with anxiety, helping them cope effectively in order to reach their full potential and realize their dreams.

The charity was founded in 2014 in memory of Cameron Hicks and his legacy of love and kindness is honoured every day through the Foundation.

SOCH Mental Health’s mission is to combat the stigma towards mental health by changing the way our various communities “think” about mental health. It is an initiative started by two registered nurses from Brampton, tailored at providing the South Asian community with awareness, skills, and knowledge about mental health.

Indus Community Services (Indus) is an accredited, not-for-profit community benefit organization that has served local communities for 35 years. Indus, through its professional staff of 100+, are leaders in culturally appropriate services to newcomers, families, women and seniors in the Region of Peel and Halton

Punjabi Community Health Services (PCHS) began in July 1990 as a community development project. It is now a not-for profit, charitable, accredited and a Health Service Provider organization. Their mission is to improve the well-being of the individuals, families and communities using an anti-racism and anti-oppression framework.

Canadian Mental Health Association Peel-Dufferin Branch has been a pioneer in providing services for people with mental illness and educating Canadians about mental health issues. As the leading client-driven, community-based mental health organization serving the Region of Peel and Dufferin County, they are innovative partners in proactively strengthening individual support, and developing a responsive mental health system.

CMHA Peel Dufferin is committed to community development, mental health awareness and addressing the stigma surrounding mental illness.

We also have a unique plan to attempt for the first time. Due to Covid-19, we are unable to host our normal hockey game. In lieu of this, we will be putting on a virtual game day! Using Twitch, the plan will be to set in motion an entirely online NHL gaming tournament on Wednesday, January 27, 2021. Our broadcaster, Anthony Fusco, will keep us entertained during the entire game with special guests and interviews.

During the entire month of January, the Beast podcast,the Blue Post, is dedicated entirely to discussing mental and physical wellness. We’ve interviewed physiotherapists, trainers, bracing specialists and mental performance consultants in order to gain access to in-depth information and creative ways to improve general mental and physical health. It is up to all of us to start the conversation and end the stigma around mental health.

On Bell Let’s Talk day, Bell donates 5 cents to Canadian mental health programs for every applicable text, local or long distance call, tweet or TikTok video using #BellLetsTalk!

Every Facebook, Instagram, Pinterest, Snapchat, TikTok, Twitter and YouTube view of the Bell Let’s Talk Day video, and every use of the Bell Let’s Talk Facebook frame or Snapchat filter benefits and supports Canadian mental health. All will be at no cost to participants beyond what they would normally pay their service provider for online or phone access.

If you would like to get in touch with Cam’s Kids, SOCH Mental Health, Indus, Punjabi Community Health Services or CMHA Peel Dufferin you can do so by clicking the embedded links!