Brampton Beast

Brampton Beast

Proud Affiliate of

Montreal Canadiens


Brampton Beast Partner with Velcro Companies to launch #HookedOnReading Challenge


BRAMPTON, ONTARIO— The Brampton Beast, the ECHL affiliate of the Montreal Canadiens, are very pleased to team up with longstanding Brampton manufacturing business Velcro Canada Inc. to present the #HookedOnReading Challenge.


This endeavour is being established in order to get students attending schools in the Peel Region to get enthusiastic about reading and to raise awareness about why it is important to take the time to read books.


“We are thrilled to be a part of this imaginative project,” said Peter Buchanan, Plant Manager of Velcro Companies in Canada. “We are proud to support education programs like The Hooked on Reading Challenge because we know the importance of helping kids develop strong skills and a strong passion for learning. Education is one of the best investments we can make.”


Velcro Companies has deep roots in Ontario. The company has been making its world renowned hook-and-loop fasteners in Brampton for more than 50 years and recently expanded its manufacturing facility to meet growing North American demand.



Students who show initiative by reading two books outside of the regular school curriculum will be rewarded by Velcro Companies with tickets to the Brampton Beast’s game against the Florida Everblades on Sunday, February 26 at the Powerade Centre starting at 3 p.m.


The Beast and Velcro Companies  are pleased to announce that Madoc Drive Public School, Lancaster Public School and Springbrook Public School have signed on to participate in this challenge.


“This is a great opportunity for our students to build a Healthy Mind and Body through the linking of reading and sports,” said Jeremy Currie, a physical education teacher at Springbrook Public School. “Thank you Brampton Beast and Velcro Companies for giving us this fantastic experience!”


Lancaster Public School Grade 3 Teacher Jim Stolar also considers the campaign to be highly beneficial as it “engages students to read and to be able to achieve an award for their hard work.”


In addition to the students having an opportunity to earn Beast tickets, they will get the chance to converse with Brampton Beast players about reading, and have Beast players read to them at their school throughout the six weeks leading up to the Velcro Companies game!


To find out more about Brampton Beast school programs, please contact Matt O’Reilly at or 905-564-1684 x200.  To find out more about Velcro Canada Inc. please visit


About Velcro Companies:
Velcro Companies is a technology-driven, global organization providing fastening solutions that solve problems in simple, elegant and surprising ways for businesses and consumers around the world. We have a heritage of innovation spanning more than 50 years and own over 400 active patents and numerous trademarks, including the VELCRO® trademark, which is registered throughout the world. We develop and deliver solutions for customers through an integrated production and service system that includes manufacturing locations in the United States, Belgium, Canada, Mexico, Uruguay, Spain and China and sales offices around the world. To buy genuine VELCRO® brand products and to find out more about our company, visit


Note to editors:

At Velcro Companies, we are proud that VELCRO® brand products have become a part of everyday life, but that ubiquity sometimes produces confusion. The VELCRO® trademark should be used only when referring to genuine VELCRO® brand fasteners.  Non-VELCRO® brand products should be identified by their functional terms, such as “hook and loop,” “self-adhesive straps,” and so forth.  The VELCRO® mark should always be used as an adjective and never as a noun or a verb.  The term “Velcro Companies” should be used when referring to our company and its executives.

The proper use of the VELCRO® trademark assists us in safeguarding the integrity of the VELCRO® brand, and helps to protect consumers from products incorrectly sold as VELCRO® brand products.  For further information on the proper use of the VELCRO® trademark, please see the guidelines on our website. 

Search Archive »

Browse by Year »