01/20/2016 12:11 PM
The Brampton Beast demonstrated their dedication to the community by teaming up with Canadian Tire’s Jumpstart program. The Beast took the time to connect with students in Peel Region.
In the eight-week program held at Clark Boulevard Public School, students had the opportunity to work closely with Beast players Luc-Oliver Blain, Cal Wild and goaltender Bryan Pitton, and learn the fundamentals of hockey – both on and off the ice. The players worked with students on the importance of training, sportsmanship, having a good work ethic and being a good classmate.
Community Ambassador and ECHL Community Service Award winner, Cal Wild, explained the success of the program.
“It was a huge success. I was excited to go back each week and see the kids as enthusiastic as they were,” Wild said.
“Being able to reach as many different classes and grades was also important. Having everyone on board, from the staff to the principal made us feel like celebrities. At the end of the program, it was amazing to see how pumped the kids were to attend the game.”
The Beast hoped to leave a positive, lasting impression, especially to families who may not have had the opportunity to otherwise attend a professional hockey game.
On December 13, 2015 – in what was a historic event – the Beast played in front of 3,099 fans, and would go on to break the all-time yearly average attendance record.
Canadian Tire purchased 300 tickets for December 13 Beast game and donated them to the students of Clark Boulevard Public School and their families.
In addition to purchasing tickets, Canadian Tire also provided toques and teddy bears to the children for the Beast’s Teddy Bear Toss. Fans were invited to throw their teddy bears on the ice after the first Beast goal.
In conjunction with Peel Regional Police, the Brampton Beast collected an astonishing 14 bags filled with teddy bears that were thrown from the stands. Beast winger Stephon Thorne and Beast mascot, Boomer, delivered the donations to the Toys-for-Tots program.
Join us at Oscar’s Roadhouse on Friday, January 22nd for our first watch party of 2016 and see the Beast take on the Reading Royals! It will be a fun night full of prizes, giveaways, player appearances and more. Don’t forget to sign up HERE.