Brampton Beast

Brampton Beast

Proud Affiliate of

Montreal Canadiens


Paint the Lines & Pitton Signing a Howling Success

September 2nd Event Recap (Photo by Paul Jackow / Brampton Beast)
09/03/2015 3:23 PM -

The ice at the Powerade Centre in Brampton shone a little brighter on Thursday morning following the third annual ‘Paint the Lines’ season ticket holder event held at the arena on Wednesday evening.

Around 30 season ticket holders pounced on the opportunity to literally leave their mark on the ice at the Powerade Centre as they joined Beast players, staff and coaches to add a little colour ahead of the approaching 2015-16 campaign.

Photo by Paul Jackow / Brampton Beast
(Photo by Paul Jackow / Brampton Beast)

Stephanie Heller, the Beast’s Manager of Fan Service and Ticket Operations, helped organize the evening’s events and was beaming with pride for the work accomplished by the rabid Beast fan base.

“Our fans loved it,” she smiled. “A lot of people came out this time that weren’t able to take part in previous years. The event took place in the morning for the last two years and this year it was late in the afternoon, so more people were able to come out. They really enjoyed it.”

Fan experience is top priority for Heller and the Beast front office were pleased to provide the loyal fans with a unique opportunity not often presented to ticket holders across most major professional sports.

The adults generally took care of shading in the blue lines, while the younger season ticket holders got the opportunity to fill in the goalie creases, leaving the intricate details of the centre ice logo to Powerade Centre staff. Whether the fans painted a single brush stroke or filled in an entire line by themselves, they can now be proud to have contributed directly to their team.

“It’s an experience you don’t get to do in other places,” Heller said. “It’s something different and something that lasts the whole season. You get to paint the blue line or the crease, then see your handiwork when you’re watching Beast games. It just connects you to the team.”

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After an hour-and-a-half of sliding around on the fresh ice, season ticket holders were joined by an additional 70 Beast fans as the club announced its newest player signing, Brampton native goaltender Bryan Pitton.

Applause echoed throughout Real Stars Bar and Grill on the upper level of the Powerade Centre as Beast President and General Manager Cary Kaplan announced the arrival of the team’s first goaltender for the upcoming season. The energy remained high as Pitton answered questions from the audience before he joined his new teammates Jeff Brown, Mathew Maione and Chris Auger to meet the fans and sign some autographs.

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The combination of the Paint the Lines event, followed by the signing of a Brampton native made for one exciting night for everyone involved, including Heller, who was beyond pleased with the turnout from the Beast faithful.

“That was one of the most successful events we’ve ever had,” she said. “For a lot of our events, we attract only our diehards, which is great, but we wanted more people to come out as well. For this event, I’d say probably 75% non season ticket holders, when normally; our event crowds are 75% season ticket holders. It had a lot to do with the office staff here. We did a couple of blitzes, where we talked to everyone we met over the summer to tell them about this cool event we had coming up. Credit to them for doing a great job attracting a great crowd. 

Hockey fans in Brampton still have to wait until October 23 to see the team hit the ice for the home opener against the Adirondack Thunder, but according to Heller, they won’t have to wait very long to interact with their team again.

“We’re just in the midst of planning our FanFest right now,” she said. “That’s really the first chance our fans get to meet the whole team. There’s always some kind of big event that coincides with FanFest. In the past couple of years, we’ve done a skills competition and we did a jersey reveal. There are inflatables and lots of fun things for the kids to do. We’re also going to be having a local viewing party for our season opener and that’s going to be open to everyone. We actually start on the road this year, so we’re going to have everyone come out to watch the game together. We also have a barbecue with the players for our season ticket holders, as one of the benefits of their season ticket package.

Not yet a Brampton Beast Hockey Club Member? Season ticket packages are now available.  Put down a $100 deposit today and enjoy exclusive benefits including behind-the-scenes access, discounts on team merchandise and much more. For more information or to purchase your tickets, please visit


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