On Friday January 23, the Brampton Beast and their fans are determined to help change the negative stereotype surrounding the issue of mental health, and are encouraging others in the community to do the same. The World Health Organization reports that continuing stigma and discrimination against mental health patients and their families prevents others in need from reaching out and seeking help.
On a night where the Beast play host to the Buffalo Sabres ECHL affiliate the Elmira Jackals, the off-ice focus will be on Mental Health Night at the Powerade Centre, presented by In ‘N’ Out Car Wash. It’s time to take action to end the stigma circulating around mental health, and doing so the Beast are encouraging others to speak up, spread awareness and provide funding to mental health organizations in the community. Last season, all seven Canadian NHL clubs, with the support of the National Hockey League, coordinated the Hockey Talks program, a month-long initiative to bring increased dialogue and awareness to mental health and effective treatments. Each city hosted a game night dedicated to Hockey Talks and contributed their voice to help encourage a national conversation about mental health and wellness. The Beast are proud to continue that tradition.
The Beast players and staff will be wearing green ribbons in support of the initiative, and invite all fans wishing to express their solidarity to wear green as well. A portion of proceeds from each ticket sold will be donated to mental health facilities in the Peel region which need continued funding and support from the community.
Friday night’s game will kick off the first of a three game set against the Jackals. Saturday is Pucks and Paws day, where the Beast will be giving away pet supply packages courtesy of Jenny’s Pet Valu while also hosting a live pet adoption giving fans the chance to go home with a new pup. Sunday is Literacy Day, where the Beast will show their support of academia and promote the importance of reading and other literary-based family activities. Tickets can be purchased online at bramptonbeast.com or by calling 905-564-1684.